Corporate Blog

Day 2 in the App Store

with 7 comments

It was really great to get Gokivo launched yesterday in the app store. But the launch was admittedly not perfect.

We want to clarify how our pricing for the app works… Users pay 99 cents to get access to the maps and all of the local information provided by our partner Yahoo! Local, as well as one-click access to the great discovery features in the app. Looking for a place to eat nearby? Just click “restaurants” in the category section and users instantly see what’s around them. Need a tank of gas quickly? Just click “gasoline” and instantly see what’s nearby. That is what you get for 99 cents.

If you want voice guided turn-by-turn navigation to one of these destinations, there’s a different price. For $9.99 a month users get immediate access to the first and only turn-by-turn, voice guided app currently on the iPhone. Delivering an in-dash quality navigation experience isn’t easy and it isn’t cheap - it takes a lot of work and money to deliver all these features and functionality that’s included in a turn-by-turn navigation app; and unlike product with maps on the device, we are updating maps and search indexes constantly. subscription based navigation apps have been generally priced at $9.99 “in the market”…..and Apple now has options in line with that. If you want free step by step directions, just touch the blue right arrow for more detail, scroll down to “Walking Directions”.

Some users also felt that the initial description of the app did not make clear that turn-by-turn navigation was only available to users who chose to subscribe. We quickly updated our description in the app store to make it much clearer about the pricing for the navigation.

But wait there’s more in the misstep department. Due to an error in the build that was initially posted in the iPhone app store some users were told they would have to pay 99 cents a minute for turn-by-turn navigation. Yikes!! Clearly a mistake on our part and one we quickly corrected as soon as we noticed, the update should be up in the store shortly. These (1 minute and 10 minute) were part of the QA test build and were there to test the new in app billing with out having to wait 30 days to resubscribe.

What can we do now? Certainly we apologize to anyone who felt our description of the app could have been clearer. We agree and we’ve changed that. To those who saw the incorrect “per minute” pricing, we apologize for that bonehead mistake and hope it won’t discourage you from trying this great application with some really awesome features that have never been available on the iPhone.

So it’s onward and upward from here. Stay tuned for new features and capabilities in Gokivo.

Written by Admin

June 18th, 2009 at 11:16 am

Posted in Uncategorized

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7 Responses to 'Day 2 in the App Store'

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  1. It sounds to me like you were so keen to use the subscription model (and REALLY make money) that you made these “errors”. I won’t be buying your app.

    I know that this message will probably not be posted too…

    Amy Green

    19 Jun 09 at 9:24 am

  2. First off, thanks for the information on this. As a software developer I can understand how little errors like this can happen in the labeling and testing of apps, so thanks for setting the record straight.

    I’m looking forward to giving this a shot in a few months, when I’ll be travelling and won’t have my in-dash GPS. The pricing model works well for me, as it’s much more economical than renting a unit from a rent-a-car place, and much cheaper than buying a second GPS unit from the in-dash one I have now.

    To the poster above: clearly you haven’t thought your comment through very well. Heaven forbid a company want to make money on a product they have spent time and money developing! How dare they!

    Derek C

    19 Jun 09 at 9:57 am

  3. What about refunds for users who were not informed of the total costs of the app and now want their dollar back?


    19 Jun 09 at 10:50 am

  4. um….Yea well then how about giving us our 99¢ back?
    You got paid under (admittedly) false pretenses. Time to refund us now.


    19 Jun 09 at 11:39 am

  5. It’s still insane that Apple doesn’t have features in place to clearly warn users about apps who have in-app purchases.

    I will never, ever buy or support an app with in-app purchases, and if I ever discover that I bought one, I will promptly demand a full refund.


    19 Jun 09 at 3:41 pm

  6. this is in the works… stay tuned.


    19 Jun 09 at 4:10 pm

  7. Media Release:
    Networks In Motion to Offer Refund for Downloads of Gokivo™ iPhone™ App.

    Free Song Offered to iPhone Users Who Purchased 99 cent App on June 17 or 18


    19 Jun 09 at 6:42 pm

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