It was really great to get Gokivo launched yesterday in the app store. But the launch was admittedly not perfect.
We want to clarify how our pricing for the app works… Users pay 99 cents to get access to the maps and all of the local information provided by our partner Yahoo! Local, as well as one-click access to the great discovery features in the app. Looking for a place to eat nearby? Just click “restaurants” in the category section and users instantly see what’s around them. Need a tank of gas quickly? Just click “gasoline” and instantly see what’s nearby. That is what you get for 99 cents.
If you want voice guided turn-by-turn navigation to one of these destinations, there’s a different price. For $9.99 a month users get immediate access to the first and only turn-by-turn, voice guided app currently on the iPhone. Delivering an in-dash quality navigation experience isn’t easy and it isn’t cheap - it takes a lot of work and money to deliver all these features and functionality that’s included in a turn-by-turn navigation app; and unlike product with maps on the device, we are updating maps and search indexes constantly. subscription based navigation apps have been generally priced at $9.99 “in the market”…..and Apple now has options in line with that. If you want free step by step directions, just touch the blue right arrow for more detail, scroll down to “Walking Directions”.
Some users also felt that the initial description of the app did not make clear that turn-by-turn navigation was only available to users who chose to subscribe. We quickly updated our description in the app store to make it much clearer about the pricing for the navigation.
But wait there’s more in the misstep department. Due to an error in the build that was initially posted in the iPhone app store some users were told they would have to pay 99 cents a minute for turn-by-turn navigation. Yikes!! Clearly a mistake on our part and one we quickly corrected as soon as we noticed, the update should be up in the store shortly. These (1 minute and 10 minute) were part of the QA test build and were there to test the new in app billing with out having to wait 30 days to resubscribe.
What can we do now? Certainly we apologize to anyone who felt our description of the app could have been clearer. We agree and we’ve changed that. To those who saw the incorrect “per minute” pricing, we apologize for that bonehead mistake and hope it won’t discourage you from trying this great application with some really awesome features that have never been available on the iPhone.
So it’s onward and upward from here. Stay tuned for new features and capabilities in Gokivo.