Another Day, Another New Pricing Option in the App Store
You may have noticed that Apple has recently made it possible to develop apps that are free to download, yet still take advantage of the new in-app commerce system. We certainly did.
When we first released Gokivo, our original idea was to make it a free app, and then let people choose how many days of navigation they wanted to purchase once they were inside the app. This would provide a flexible pricing option, which would not force users to make a decision before they even downloaded the app.
Unfortunately, due to Apple’s policy, we were not able to do this. As a result, our first day in the App Store did not go as smoothly as we would have liked, and we had to change around our pricing.
Now that we have the opportunity though, we are reevaluating our pricing options. We understand the potential benefits that can come from having an app that is free to download, and we would love to give people the option to download the app and take advantage of our search functions for free, even if they didn’t want to pay for navigation.
At this point, we are going to weigh our options, but we would love to hear what you have to say. Send us your thoughts at info@networksinmotion.com, and let us know.
