Corporate Blog

Everyone knows somebody that, to put it nicely, is “navigationally challenged.” Some people will admit it and some will not, but if ten minute trips are routinely taking half an hour, it is safe to say that these people can benefit from a navigation device.

Finding the right gift for someone can often be a challenging ordeal, and with this in mind, we wanted to throw out the idea of giving someone turn-by-turn navigation this holiday season. While the new sweaters and random bread makers sit around the house and go largely unused, turn-by-turn navigation will often provide immediate benefits, and can be a gift that makes you stand out from the crowd.

When giving navigation as a gift, there are two important steps to follow. The first is to find the people who need navigation. Not surprisingly—this is not that difficult. Key signs to look for are people showing up perpetually late, trips routinely taking longer than they should, or a car filled with crumpled up directions printed from the Internet.

Secondly, you need to know how to position your gift. Some people are aware of their direction difficulties, but many people are not. If you have someone who you are worried about offending, we recommend telling them that you know they are “tech savvy” and thought that they would find this interesting. The fact that it will give them directions is besides the point (saying this with a straight face is key).

No matter what gifts you decide on, we wish you a stress-free holiday shopping season, and if you know a certain someone who seems to get lost a little more than they should, think about turn-by-turn nav.

To see a full list of the turn-by-turn nav options offered by NIM, check out: http://www.networksinmotion.com/products/default.php